Keywords
Green willingness to purchase
Environmental concerns
How to Cite
Abstract
Climate change significantly affects consumer behavior, driving shifts in marketing strategies to accommodate evolving consumer values and expectations, the purpose of this study was to examine the effect of Environmental concerns on green Green purchasing decisions both directly and indirectly through Green willingness to purchase, in this study taking a sample of 100 respondents with the criteria of green cosmetic users who live in Surabaya, data analysis using Structural equation model with smart pls as the analysis tool, from the results it was found that Environmental concerns have a positive and significant effect on green Green purchasing decisions both directly and indirectly through Green willingness to purchase, and Green willingness to purchase has a positive and significant effect on green Green purchasing decisions.
References
Andayani, Dwi, Wika Islaqul Aisiyah, and Yulianti Khoirun Nisa. 2024. “ISLAMIC BRAND PADA PRODUK WARDAH.” EKSYA: Jurnal Ilmiah Ekonomi Syariah 2(1):55–69.
Bashar, Shafiul, Daoping Wang, and Marwah Rafiq. 2023. “Adoption of Green Supply Chain Management in Developing Countries: Role of Consumer Cooperation, Eco-Design, and Green Marketing.” Environmental Science and Pollution Research 30(40):92594–610.
Borah, Prasad Siba, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe, Bylon Abeeku Bamfo, and Lawrence Kwabena Hornuvo. 2023. “Green Market Orientation, Green Innovation Capability, Green Knowledge Acquisition and Green Brand Positioning as Determinants of New Product Success.” European Journal of Innovation Management 26(2):364–85.
Chanda, Razib Chandra, Salmi Mohd Isa, and Tofayel Ahmed. 2023. “Factors Influencing Customers’ Green Purchasing Intention: Evidence from Developing Country.” Journal of Science and Technology Policy Management.
Chang, Joshua C., and Munkhsoyol Bayardalai. 2024. “A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes.” Advances in Management and Applied Economics 14(6):1–10.
Dewi, Wayan Weda Asmara, Nufian Febriani, Nia Ashton Destrity, Dian Tamitiadini, Azizun Kurnia Illahi, Wifka Rahma Syauki, Fitria Avicenna, Diyah Ayu Amalia Avina, and Bambang Dwi Prasetyo. 2022. Teori Perilaku Konsumen. Universitas Brawijaya Press.
Duque Oliva, Edison Jair, Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Jaime Gil-La Fuente, Sandra-Milena Palacio-López, and Juan-Pablo Arrubla-Zapata. 2024. “Green Buying Behaviour: An Integrated Model.” Sustainability 16(11):4441.
Gomes, Sofia, João M. Lopes, and Sónia Nogueira. 2023. “Willingness to Pay More for Green Products: A Critical Challenge for Gen Z.” Journal of Cleaner Production 390:136092.
Gustavo Jr, Jorge Ubirajara, Luiz Reni Trento, Michele de Souza, Giancarlo Medeiros Pereira, Ana Beatriz Lopes de Sousa Jabbour, Nelson Oly Ndubisi, Charbel Jose Chiappetta Jabbour, Miriam Borchardt, and Leandro Zvirtes. 2021. “Green Marketing in Supermarkets: Conventional and Digitized Marketing Alternatives to Reduce Waste.” Journal of Cleaner Production 296:126531.
Hair Jr, Joseph F., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, and Soumya Ray. 2021. Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Springer Nature.
Imani, Adila Zahrotin Malikha. 2024. “Diplomasi Komersial Korea Selatan Dalam Meningkatkan Ekspor Produk Kecantikan Korea Selatan (K-Beauty) Ke Indonesia Tahun 2018-2021.”
Kamalanon, Piyanoot, Ja-Shen Chen, and Tran-Thien-Y. Le. 2022. “‘Why Do We Buy Green Products?’ An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior.” Sustainability 14(2):689.
Kumari, Akancha. 2024. “Transforming Business for a Sustainable Future Using Green Marketing.” Multidisciplinary Approach to Information Technology in Library and Information Science 132–50.
Lopes, João M. M., Sofia Gomes, and Tiago Trancoso. 2024. “Navigating the Green Maze: Insights for Businesses on Consumer Decision-Making and the Mediating Role of Their Environmental Concerns.” Sustainability Accounting, Management and Policy Journal.
Mallick, Swapna Swarupa, Sweta Leena Hota, Arya Kumar, and Himanshu Agarwall. 2024. “The Influence of Eco-Friendly Marketing Tools on Sustainable Consumer Choices: A Comprehensive Review Study.” Environment and Social Psychology 9(8).
Mandić, Ante, Sandeep K. Walia, and S. Mostafa Rasoolimanesh. 2024. “Gen Z and the Flight Shame Movement: Examining the Intersection of Emotions, Biospheric Values, and Environmental Travel Behaviour in an Eastern Society.” Journal of Sustainable Tourism 32(8):1621–43.
Naalchi Kashi, Alireza. 2020. “Green Purchase Intention: A Conceptual Model of Factors Influencing Green Purchase of Iranian Consumers.” Journal of Islamic Marketing 11(6):1389–1403.
Nygaard, Arne. 2024. “Green Promotion and Marketing Communication.” Pp. 63–81 in Green Marketing and Entrepreneurship. Springer.
Ogiemwonyi, Osarodion, Mohammad Nurul Alam, Rashed Alshareef, Majed Alsolamy, Noor Azlinna Azizan, and Norazuwa Mat. 2023. “Environmental Factors Affecting Green Purchase Behaviors of the Consumers: Mediating Role of Environmental Attitude.” Cleaner Environmental Systems 10:100130.
Prakash, Gyan, Sahiba Sharma, Anil Kumar, and Sunil Luthra. 2024. “Does the Purchase Intention of Green Consumers Align with Their Zero-Waste Buying Behaviour? An Empirical Study on a Proactive Approach towards Embracing Waste-Free Consumption.” Heliyon 10(3).
Reddy, K. Pradeep, Venkateswarlu Chandu, Sambhana Srilakshmi, Elia Thagaram, Ch Sahyaja, and Bernard Osei. 2023. “Consumers Perception on Green Marketing towards Eco-Friendly Fast Moving Consumer Goods.” International Journal of Engineering Business Management 15:18479790231170960.
Vania, Clarissa, and Tommy Setiawan Ruslim. 2023. “The Effect of Environmental Concern, Attitude, Green Brand Knowledge, Green Perceived Value on Green Purchase Behavior with Green Purchase Intention as a Mediating Variable on Green Beauty Products.” Jurnal Ilmiah Manajemen Dan Bisnis 9(3):325.
Zulfikar, Rizka, Nanang Suryadi, Yuditha Valen Prasarry, and Sarah Barqiah. 2023. “Penggunaan Theory of Planned Behavior Dalam Kajian Perilaku Konsumen Hijau.” JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) 10(1):28–41.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2024 Asosiasi Pengelola Publikasi Ilmiah Perguruan Tinggi PGRI