VINA ARDIANA; NURI PURWANTO. The Dual Influence: How Flash Sales and Fear of Missing Out (FOMO) Create a Synergistic Effect on Online Impulse Buying in TikTok Shop (A Study of Generation Z in Indonesia). Proceeding International Conference on Digital Education and Social Science , [S. l.], v. 3, n. 1, p. 319–324, 2026. DOI: 10.55506/icdess.v3i1.161. Disponível em: https://prosiding.appipgri.id/index.php/icdess/article/view/161. Acesso em: 22 jan. 2026.